American Express FOTL 25th Anniversary


The American Express Card has long been considered the premier credit card to carry in your wallet with such iconic tag lines like, "Membership has its privileges." For years it has been my card of choice, with many valuable benefits like private lounges at some of the world's largest airports, traveller's cheque services,and travel insurance services. But I must say, the one feature of the card that has benefitted me most is, Front Of The Line.

It is hard to believe that they celebrated their 25th anniversary of this Cardmember benefit. American Express has always prided itself in providing Cardmembers with significant benefits not offered by other credit cards. Enriching the lives of their customers is a top priority.

It seems to me that the other credit card companies are always playing catch-up with Amex. They tend to be the benchmark whereby everyone else looks to reach.

Front Of The Line gives Cardmembers access to some of the best seats in the house to many sought after events long before they go on sale to the general public. I have taken advantage of this feature several times over the years, as my husband and I love to go to concerts as well as the theatre.

As with any successful company, they are always on the lookout for enhancements to the customer experience. Since 2012 there has been an 89% increase in FOTL events being offered and a 99% increase in FOTL ticket sales. With staggering number like that, no wonder card membership is continually on the rise.

Just recently, the Rogers Centre in Toronto played host to iconic boy band, One Direction and 50% of the venue was filled with Amex Cardmembers. Wow!

Locally, American Express has elevated the customer experience with stage shows like Wicked and the Book of Mormon. Cardmember lounges at places like the Molson Amphitheatre (my personal favourite) and Roy Thomson Hall . Massey Hall even offers a Cardmember Express Bar.

Front Of The Line is all about opening the doors to great events, in hopes that every moment is a memorable one. We recently attended the Molson Amphitheatre presentation of One Republic. Arriving early enough we took advantage of the American Express Cardmembers Lounge for dinner and a few drinks. It was a wonderful night out without the kids.

So, as American Express is set to celebrate their 25th Anniversary milestone, they are excited to announce a contest on Twitter until September 1st. @AmexCanada is hosting daily contest giveaways offering the hottest tickets to concerts, theatre, and dining experiences happening across Canada. Twenty-five pairs of tickets will be given away each day. Entering is easy, simply answer the daily contest question using hashtag #FOTL25 and the @AmexCanada Twitter handle.

American Express has even partnered with media moguls like eTalk Canada, CHUM FM and CP24 with additional ticket giveaways, including the Grand Prize Flyaway experience from eTalk Canada valued at $25,000.00.

Take advantage of what being a Cardmember really has to offer. Ask yourself; does my card give me all these advantages? The answer is probably not...

This post was sponsored by Amex Bank of Canada. The views and opinions expressed in this blog, however, are purely my own.