A couple weeks ago I was lucky enough to attend
an American Express event in downtown Toronto at the Evergreen Brick Works. In typical American Express fashion, it was done
up right. The place was covered in gold simulating wealth and prosperity. The tables were littered with coins and there
was even ribbon bow ties made out of money. It was really rather unique. The reason for the event was to introduce American
Express's two new credit cards, the SimplyCash Card and the SimplyCash Preferred Card. Each of the cards provides a certain benefit level depending
on the Cardmember's needs.
As an American Express
Cardmember for several years, I was intrigued to find out what they had come up with next. They have always been known for
providing their Cardmember's with value add-ons with such things like Front Of The Line (FOTL), Travel Insurance, and my personal
favourite, the Amex ‘Priority Pass' airport lounges. I travel a fair bit with WonderMoms and having that special quiet
place to relax while at the airport awaiting my flight is rather nice. Refreshments, newspapers, and free Wi-Fi set in a
very inviting atmosphere make airport waiting a little more tolerable.
With the NEW SimplyCash Card from American Express you are privy to some of the following benefits;
earn 5% cash back on all eligible purchases at gas stations, grocery stores and restaurants in Canada (up to $250 cash back)
and 1.25% on all other purchases for the first 6 months, 1.25% cash back on everything you buy after the first 6 months.
Plus, there is no annual fee to pay. Other benefits include insurance coverage, including Buyers Assurance, Purchase Protection,
Travel Accident, and Car Rental & Theft Damage Insurance. As always they are available to you 24/7 anywhere in the world.
The SimplyCash Card has Canadians' specific
needs in mind. I know that what is important to me is probably just as important to others. I, for one, am always concerned
about how much time things take and how simple it is to get them done. American Express conducted a recent survey of Canadians
who own cash back cards and it shows that we are looking for simplicity and ease of use (90%) and the ability to earn cash
back everywhere they spend (87%). The SimplyCash Card has therefore been specifically designed as a simple and easy way to
earn and reward you whenever and wherever you shop. Every dollar spent earns money back regardless of where the Card is used,
and with a very rich ongoing earn rate and a great 5% on eligible purchases for the first 6 months. It is really that simple.
We work hard for our money, so why not use whatever avenues available
to get some of it back? With the SimplyCash Card from American Express, you are in charge of your reward level and you decide
how it will be spent. Cash back cards appeal to the consumer who recognizes the value of being rewarded and tend to use them
more often and for their everyday purchase. With a large family, I am always on the lookout for added value in my purchases.
I think the SimplyCash Card is for me.