Are you concerned about where your food is coming from and what your children are eating? Do movies like Food,
Inc. leave you feeling helpless, like you can't change the direction in which the planet is heading? FRESH The Movie will
educate and inspire you, leaving you feeling hopeful- and a little hungry. FRESH is a new film by Ana Joanes, that examines
the cost of our industrial food system and offers a practical alternative for how we grow, buy and eat our food.
Organized by two Toronto moms and running from August 15-30, 2010, the Toronto
FRESH Event is a series of farm to table dinners, tastings and workshops designed to highlight the local and sustainable food
resources available in the GTA. The event culminates in the Toronto premiere screening of FRESH The Movie on August 26, 2010
at 6:30 p.m. at the Bloor Cinema.
Immediately following
the screening of FRESH, stay for an interactive panel discussion, moderated by Wayne Roberts, food activist and former chair
of the Toronto Food Policy Council. The panelists include Chef Brad Long of Veritas and Restaurant Makeover, Debbie Field,
Executive Director of FoodShare, Chris Wong of Young Urban Farmers and Tammara Soma of Sustain Ontario and the Toronto Youth
Food Policy Council. Found out what is going on in the "sustainable food movement" in Toronto and what you can do
in your own corner of the universe.
About the film:
FRESH is more than a film; it is a reflection of a rising movement of people
and communities across America who are re-inventing our food system. FRESH celebrates the food architects who offer a practical
vision of a new food paradigm and consumer access to it. Encouraging individuals to take matters into their own hands, FRESH
is a guide that empowers people to take an array of actions as energetic as planting urban gardens and creating warm composts
from food waste, and as simple as buying locally-grown products and preserving seasonal produce to eat later in the year.
Throughout the film, we encounter the most inspiring people, ideas, and initiatives
happening around the country right now. At the Growing Power urban farm in Milwaukee, Will Allen is turning three acres of
industrial wasteland into a mecca of nutrition for his neighborhood. In Kansas City, we witness David Ball revitalize his
community, turning the modern concept of the Supermarket on its head by stocking his stores with produce from a cooperative
of local farmers. And, we journey to Joel Salatin's farm in Virginia's Shenandoah Valley to witness his methods for closing
the nutrient cycle, allowing cows, chickens, pigs and natural grasses to flourish and produce without ever an ounce of chemical
fertilizer or industrial animal feed.
FRESH tells the
stories of real people, connecting audiences not with facts and figures or apocalyptic policy analysis, but with examples
of personal initiative and concrete ways to engage in a new food model.
Also join us August 15-30 for a variety of workshops, tastings and farm-to-table dinners, showcasing local
and sustainable resources in Toronto:
Aug. 15: Gardening
Workshop & Potluck Dinner at Carville Gardens, 9100 Bathurst St., Thornhill, 3 pm Aug. 18: Harvest Wednesday (Tasting)
at The Gladstone Hotel, 1214 Queen St. W., 6:30 pm Aug. 20: Chocosol "Chocolate in Motion" workshops and tastings,
6 St. Joseph St., 12 pm, 2pm and 4pm Aug. 23: FoodShare guided tour and growing demonstrations, 90 Croatia St., 5:30
pm Aug. 23: Farm-to-Table Dinner at Beast, 96 Tecumseth St., 6:30 pm Aug. 24: An Evening at The Stop. Enjoy the
greenhouse & refreshments 601 Christie St. 7 pm Aug. 24: Local cheese and wine tasting at The Junction Fromagerie,
3042 Dundas St. W. 7 pm Aug. 25: Local cheese and wine tasting at The Junction Fromagerie, 3042 Dundas St. W. 7 pm Aug. 26: The Toronto Premiere Screening of FRESH, Bloor Cinema, 506 Bloor St. W, 6:30 pm, followed by a panel discussion Aug. 30: Community Screening of FRESH, The Sorauren Farmer's Market, 260 Sorauren Avenue, 8:30 pm
